![]() ![]() The “Good Content Marketing Video” headline is also skimmable, and it is clear for anyone looking to make marketing videos that this article will explain how. The headline below it, “Adapt or Die”, however, is short and skimmable, and catches your eye at the beginning and end of the headline. The headline on top is far too long and crammed with information, so it doesn’t work well as an eye-catcher. To show the importance of skimmability in headlines, I did a quick Google News search for the term “Content Marketing”. This is why you need to ensure that all of your headlines contain the vital information for anyone considering giving the article a read, while being short and concise enough that they can read it in under a second. Most often, your audience will find your content while they are scrolling through social media or casually browsing the web, and they expect to be able to understand the content and angle of your article after a simple skim of the headline. These are valuable in both content and headlines because they inspire readers to dig deeper in order to satisfy their curiosity - and the place they’re looking is your content.įinally, a vital aspect of killer headlines is that they are easy to skim. That is where they turn to you to provide answers. The reader knows the subject and outcome of a story, but not what happened in between. Since humans are naturally curious, the use of curiosity gaps is another effective headline writing strategy that gets attention.Ī curiosity gap is essentially a gap in the reader's knowledge between how a story begins and how it ends. ![]() Recommended Reading: How to Write Press Release Headlines That Will Get a Journalist’s Attention Use Curiosity Gaps to Inspire Clicks Want to know about the news surrounding your niche? A quick Google News search for related topics or industries will let you know what the newest stories are and how relevant your content is to current issues.Simply type your keywords in and see the popularity of searches for those keywords. Google Trends is the best way to determine whether people are searching the internet for topics in your content niche.Twitter has essentially become the world’s forum, and with communities of people from about any niche that exists, it’s a great place to find out whether or not people are talking about your topic.BuzzSumo is a free tool that provides content insights based on certain keywords and determines the most popular pieces within different content niches, so you can be sure your topic is trending before you write about it. ![]() Relevance is essentially how important a topic is at the moment, and your audience will almost always respond strongly to content that is relevant to both their interests and current events.Ī few ways to determine whether or not a topic is trending: Relevant to a Trending or Important TopicĪnother key feature of eye-catching headlines is relevance to trends or important topics. In other words, something needs to be happening in order to get people to read. The key to remember is that your story - and, by extension, your headline - is a verb, not a noun. Active voice in the present or future tense, on the other hand, inspires action - making it the best voice for headline writing. Well, it makes the information within seem unimportant or tells the reader that they can come back to it later. Passive voice is an ineffective narrative voice when your goal is to get people to pay attention to your content. Unsure of how to incorporate them or what to use? Enjoy this tear sheet of 256 action verbs you can use to crush any headline.Ī big reason to use action verbs in headlines is to ensure you are avoiding passive voice. By utilizing action verbs in your headlines, you inspire people to take action themselves - in this case, the action being to read your article. How would this article make you feel?Īction verbs are another great tool to use in writing headlines that get people to pay attention. This is why using emotion in headlines is a great way to get people to spend time on your content and will also set you up to receive greater trust from your audience.Įmotional language in headlines can come in many different forms, but the easiest way to go about it is to envision yourself as an audience member. Humans are emotional creatures, and as such we can be easily swayed by emotional connection to content. What is it that draws people to one headline over another? There are a variety of factors at play in the moment when someone is reading your headline that decide whether or not they will click on your content. Optimize Your Headlines With Headline Analyzer Studio.How to Write Eye-Catching Headlines Yourself.Examples of Eye-Catching Headlines and What Makes Them Work. ![]()
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